The optimal number of leads depends on your capacity, conversion rate, and business goals — most brokers start with 10-20 per week and scale based on results.
How It Works
How Many Leads Should a Mortgage Broker Buy Per Week is an important concept in the UK financial services landscape. Understanding how it works is essential for brokers and advisers who want to serve their clients effectively and identify opportunities within their practice.
For consumers, this typically involves engaging with a qualified financial adviser who can assess their specific situation and recommend appropriate products or solutions. The adviser's role is to ensure the consumer understands their options, the costs involved, and any risks associated with their decision.
Why It Matters for Advisers
For financial advisers and mortgage brokers, understanding this area creates opportunities to serve clients more comprehensively. Many consumers have needs across multiple product areas, and advisers who can address a broader range of requirements build stronger, longer-lasting client relationships.
If you're looking to expand your client base in this area, consider investing in specialist leads that connect you with consumers actively seeking this type of advice. For more information on lead types and pricing, visit our pricing page.
In practice: A new solo mortgage broker wants to build a pipeline from scratch. Based on an 8-12% realistic lead-to-case conversion rate and an average procuration fee of £800, each lead generates roughly £64-£96 in expected revenue. At £25/lead cost, 20 leads/week costs £500 and produces 2-3 cases (£1,600-£2,400 in proc fees) — a viable starting point. Scale up to 30-40/week once the follow-up process is optimised. Cap at whatever volume you can personally call back within 15 minutes during business hours.
Why it matters for brokers: The biggest mistake new lead buyers make is buying more leads than they can follow up properly. The second biggest is buying too few and failing to generate enough data to optimise. Start with a volume that's 1.5-2x what you think you can handle, measure conversion for 6-8 weeks, and adjust. Most successful brokers on our platform land at 15-40 leads per week per adviser.