Case Studies
Real results from real clients. These case studies show how brokers and advisers across different financial services sectors have used our leads to grow their businesses. Names have been changed where requested, but the numbers are real.
The case studies below are anonymised accounts of real brokers and advisers who've used Lurvo Digital leads. Company names have been changed where clients preferred anonymity, but the numbers — lead volumes, conversion rates, revenue impact — are unchanged from the original engagements.
We've deliberately included examples that didn't work smoothly from day one, not just the best-case outcomes. You'll see brokers who had to rework their follow-up process before conversion improved, firms that tried a lead type that didn't suit them and switched to a different category, and advisers who scaled too fast and had to pause. This is a more honest picture of what buying leads looks like than a hand-picked highlight reel, and it's more useful if you're trying to decide whether to work with us or anyone else.
Each case study covers: the broker's starting position, the lead volume and types they bought, what their follow-up process looked like, the conversion numbers they achieved, and the ROI after 3–6 months. If you'd like us to put you in touch with a similar-sized firm to hear their experience directly, let us know — several of our clients are happy to speak to brokers considering working with us.
Mortgage
How mortgage brokers have scaled their pipeline and improved conversion with exclusive leads.
Mortgage Broker Scales to 50 Leads Per Week
A growing brokerage scaled from 10 to 50 leads per week, achieving a 14% conversion rate and 4.2x return on lead spend.
Read more →Remortgage Specialist Scales to 200 Leads Per Month
A remortgage-focused brokerage went from zero purchased leads to 200 per month, building a pipeline worth over £18,000 monthly.
Read more →Insurance & Protection
How insurance and protection firms have improved conversion rates and grown their book.
More Case Studies
Additional client stories and results.
How a Commercial Broker Diversified Into Residential Mortgages
A commercial finance broker in Leeds diversified into residential mortgages using exclusive leads, adding a new revenue stream worth £8,000+ per month.
Read more →How a London IFA Practice Doubled Their Protection Revenue
A London-based IFA practice used exclusive life insurance and income protection leads to double their protection revenue within five months.
Read more →How a Manchester Mortgage Broker Grew From 5 to 22 Cases Per Month
A Manchester-based mortgage broker scaled from 5 completions per month to 22 using exclusive leads from Lurvo Digital. Here's exactly how they did it.
Read more →How a Protection Specialist Scaled to 40 Cases Per Month
A sole-trader protection adviser used exclusive life insurance and income protection leads to scale from a standing start to 40 policies per month.
Read more →How an Equity Release Adviser Built a Consistent Pipeline
An equity release adviser in the South East replaced inconsistent referral income with a predictable lead pipeline, averaging 6 completions per month.
Read more →Small Broker Proves ROI With 10 Leads Per Week
How a sole-trader mortgage broker started with just 10 leads per week, proved the ROI within 6 weeks, and built a sustainable pipeline alongside referrals.
Read more →Why This IFA Stopped Running Their Own Ads
Why an independent financial adviser stopped running their own Facebook ads and switched to buying leads. The ROI comparison that made the decision clear.
Read more →