Lurvo Digital uses cookies and similar technologies to make the site work, measure performance, and (with your consent) measure marketing effectiveness. This page explains exactly what we use, why, and how to change your choice at any time. We comply with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

Quick summary: essential cookies are always set. Analytics (Google Analytics) cookies are only set if you click Accept on our cookie banner. Click Reject and we set neither. You can change your mind at any time using the link near the bottom of this page.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise you on future visits and remember things like preferences, login state, and analytics identifiers. Some cookies last for a single session (deleted when you close the browser); others persist for days, months or years.

We also use similar technologies — local storage, session storage, and pixel images — which behave like cookies for the purposes of this policy.

Cookie categories we use

1. Essential cookies (always on)

Required for the site to function. We do not need consent for these under PECR because they are strictly necessary.

  • cookieConsent — stores your cookie consent choice (Accept / Reject) for 6 months. Set by Lurvo Digital. First-party. Local storage.
  • Cloudflare security cookies (e.g. __cf_bm) — used by our hosting provider to distinguish humans from bots. Session-length, first-party.

2. Analytics cookies (require consent)

Help us understand how the site is used so we can improve it. Set only after you click Accept.

  • _ga — Google Analytics 4. Distinguishes unique users. 2-year duration. Third-party (Google).
  • _ga_SJGCMWH7M1 — Google Analytics 4 session state. 2-year duration. Third-party (Google).

Without consent, Google Analytics runs in cookieless ping mode — it receives anonymous, aggregated event counts only, with no cookies set and no individual user identification.

Third parties

The third-party services that may set cookies on your behalf with your consent:

How to change your cookie preferences

You can change your cookie preferences at any time:

  1. Click the button below to clear your stored preference and re-show the banner.
  2. Choose Accept or Reject when the banner reappears.

Browser-level controls

You can also block or delete cookies at the browser level:

Do Not Track

Some browsers send a "Do Not Track" (DNT) signal. There is no consensus on how DNT should be interpreted, so we honour your explicit choice via the cookie banner rather than DNT signals. If your browser also has a "Global Privacy Control" (GPC) signal enabled, we treat it as a Reject by default.

Children

The site is not directed at children under 13. We do not knowingly collect data from children. If you believe we have, contact us at contact@lurvodigital.com.

Your data-protection rights

Under UK GDPR you have the right to: access, rectify, erase, restrict, port, object to processing, withdraw consent at any time, and lodge a complaint with the ICO at ico.org.uk/make-a-complaint. See our privacy policy for more on how we handle personal data more broadly.

Changes to this policy

We review this policy at least annually and update it whenever we add, remove or materially change a cookie or third-party service. The "Last updated" date at the top of this page reflects the latest revision.

Contact

For data-protection enquiries:

  • Email: contact@lurvodigital.com
  • Post: Lurvo Digital Ltd, Amtri House, Hulley Road, Macclesfield, England, SK10 2NE
  • Company number: 16288427